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Online store for dental equipment

Luca Loupe

A bilingual store for dental loupes and LED headlights. Dentists find loupes by type (TTL, flip-up, ergonomic, prismatic), book an in-person or online consultation, and order a loupe made to their own measurements.

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My role
Frontend developer; built the storefront, catalog, bilingual routing and SEO
Project type
Online store for dental equipment
Website
lucaloupe.ir
Core stack
Next.js, React, TypeScript, Tailwind CSS
Luca Loupe

Challenge

Buying a loupe is a technical purchase: magnification, working distance and viewing angle have to fit the dentist's body. The store needed to explain this simply, put consultation and custom fitting next to the regular checkout, and be found in search in both languages.

Approach

The catalog is organized by optical type, and each category explains itself. Booking a consultation and measurement sits next to the cart. Persian and English versions are published on separate routes with hreflang and structured data, and pages are rendered on the server.

Key features

  • Specialist catalog

    TTL, flip-up, ergonomic and prismatic categories, each with its own technical description, plus brands, discounts and a daily deal.

  • Consultation and custom fitting

    Book an in-person or online consultation, and get pupil distance and viewing angle measured for a loupe made to fit.

  • Bilingual

    Every page in Persian and English, with RTL and LTR layouts and hreflang links for each version.

  • SEO and structured data

    Metadata, Open Graph and OnlineStore JSON-LD on pages, plus an articles section for educational content.

  • Animated hero

    An animation that shows ×2.5 to ×3.5 magnification, with a pause button for people who prefer less motion.

  • Brand pages

    Dealers, a partnership form and the Luca story introduce the brand to dentists.

Stack

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